Job Description

Overview:

Spring EQ is a national home equity lender providing flexible and tailored financing solutions directly to consumers with a national network of experienced brokers and partners. Since its founding in 2016, Spring EQ is among the fastest growing and highest-rated home equity financing partners in the United States. Spring EQ offers a broad range of home equity products and delivers a simple and streamlined process that results in faster funding, trustworthy loans, and less frustration for consumers today. To learn more about Spring EQ, visit

At Spring EQ, it is our mission to empower homeowners and buyers to achieve and maximize the value of homeownership in a simple, fast, and ethical manner. Our values are to

• Be kind and treat all people – teammates, customers, and vendors – with respect and consideration
• Be adaptable and embrace change
• Be accountable and take responsibility and deliver the effort to fully complete the task
• Be better and strive for continuous improvement in ourselves, our team, and the company for our customers
• Be part of the solution and solve problems, find the answers, and collaborate
• Work hard, have fun, and get things done

We are seeking a data-driven Email & SMS Marketing Lead Conversion Specialist with deep HubSpot expertise to optimize our D2C conversion marketing, accelerate lead-to-funded loan conversions, and elevate overall engagement. This role is ideal for someone who is equal parts strategist, technician, and optimizer.

Key Responsibilities

Email & SMS Strategy & Execution

• Develop and execute high-performing email and SMS campaigns focused on lead nurturing, conversion, and reactivation.
• Own the end-to-end campaign lifecycle: segmentation, content creation, scheduling, testing, and optimization.
• Build automated workflows, sequences, and personalized journeys aligned with the buyer lifecycle.

HubSpot Management

• Manage HubSpot marketing automation tools, including lists, workflows, lead scoring, forms, landing pages, and reporting dashboards.
• Optimize HubSpot CRM data structure and ensure clean, high-quality contact data.
• Collaborate across teams to ensure optimal email performance throughout the customer journey, statuses and sales pipelines.

Conversion Optimization

• Monitor and analyze performance across all email and SMS touchpoints to improve open rates, click-through rates, and conversion outcomes.
• Conduct regular A/B tests on subject lines, CTAs, copy, visuals, send times, and segmentation.

Compliance & Best Practices

• Ensure strict compliance with CAN-SPAM, TCPA and industry best practices.
• Maintain proper opt-in/opt-out processes and SMS consent handling.

Required Qualifications

• 6+ years experience in D2C email and/or SMS lifecycle marketing, preferably in a performance-focused role.
• 3+ years of hands-on HubSpot experience.
• Bachelor’s degree preferred.
• Proven track record of increasing lead conversion and improving funnel metrics.
• Strong copywriting skills for email, SMS and script formats.
• Ability to interpret analytics and make data-driven recommendations.
• Experience with workflow automation, segmentation, and audience targeting.
• Familiarity with SMS platforms (HubSpot SMS tools, HeyMarket, or similar).

• Detail oriented - bring a focus and attention to detail in your day-to-day work.
• Analytical - comfortable interpreting data and using it to generate recommendations, reports and more in your everyday work.
• Technically minded - comfortable with understanding new technology, software applications, and a desire to continue to learn more.
• Capable of using MS Office for day-to-day work (Word, PowerPoint, Excel, Outlook, OneDrive, Teams)
• Familiarity with mortgage transactions.
• Exceptional organizational abilities with attention to detail
• Comfortable working in a fast-paced environment.

Preferred Skills

• Experience working closely with sales and business intelligence teams.
• Knowledge of HTML/CSS for email formatting.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• HubSpot certifications (Marketing Automation, Email Marketing, etc.).
• Understanding of JSON and XML integrations, especially as they relate to HubSpot APIs, webhooks, and data syncing.

Healthy work-life balance.

We are committed to supporting a healthy work-life balance and fostering an environment of productivity and collaboration. This position follows a hybrid schedule for team members working in our corporate offices, combining on-site presence with remote flexibility. Our hybrid model is designed to promote teamwork and engagement while also providing the adaptability professionals need to manage their responsibilities effectively.

Benefits

• 401k Company Match
• Annual Charitable Matching Gift Program
• Commuter Benefits
• Company Holidays
• Credit Union Membership
• Dental Insurance
• Dependent Care Plan
• Disability Insurance
• Employee Assistance Program
• Life Insurance
• Medical Insurance
• Paid Time Off Plan
• Vision Insurance
• Weekly Non-Management Dinner Benefit

Spring EQ is an Equal Opportunity Employer. We make all employment decisions based on merit and business needs. If you require a reasonable accommodation at any stage of the hiring or employment process, please contact recruiting@springeq.com

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