The Email Marketing Specialist is responsible for developing, executing, and optimizing email marketing campaigns to drive customer engagement, retention, and revenue growth. The ideal candidate will have expertise in email campaign management, segmentation, content creation, and performance analysis. The Email Marketing Specialist works cross-functionally with design, content, and analytics teams to deliver impactful email communication in alignment with business goals and brand standards.
Key Responsibilities:
Plan, build, and deploy targeted email marketing campaigns, newsletters, and automated workflows.
Manage subscriber lists, segmentation, and data hygiene to ensure campaign accuracy and effectiveness.
Create compelling email content and collaborate with design and content teams to develop visually appealing templates.
Conduct A/B testing and analyze campaign performance metrics (open rates, click-through rates, conversions, etc.) to optimize future campaigns.
Ensure all email marketing initiatives comply with legal regulations, including CAN-SPAM and GDPR as applicable.
Monitor and report on campaign results, providing actionable insights and recommendations to improve engagement and ROI.
Maintain best practices for email deliverability, list growth, and campaign personalization.
Coordinate with internal stakeholders to align email marketing efforts with overall marketing and business objectives.
Stay current with industry trends, technologies, and best practices in email marketing.
Qualifications:
Bachelors degree in Marketing, Communications, Business, or a related field.
Minimum of 2 years experience in email marketing or digital marketing roles.
Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud, Constant Contact, or similar).
Strong analytical skills and familiarity with email analytics and reporting tools.
Basic knowledge of HTML/CSS for email template editing is preferred.
Excellent written and verbal communication skills.
Exceptional attention to detail and organizational abilities.
U.S. residency is required; applications from outside the United States will not be considered.
Compensation and Benefits:
Annual Salary Range: $60,000 – $85,000, depending on experience, education, and geographic location within the U.S.
Benefits Package:
Comprehensive health, dental, and vision insurance
401(k) retirement plan with company match
Paid time off (vacation, holidays, sick leave)
Professional development opportunities and training
Flexible remote work arrangements
Employee wellness and assistance programs
...position. ~ Ability to obtainDepartment of Defense security clearance (ADP II Public Trust)~ Must have experience using with Cerner Millenium/MHS Genesis ~ Demonstrated knowledge of Service Desk support methodology ~ Relevant technical certifications or relevant...
...Managers Must have the ability to profile and win new clients Must know Treasury Payment Solutions products Applies consultative sales and relationship management practices to generate leads and close sales of treasury management and payment solutions for...
Overview: Why Choose Us? Novolex is a leading manufacturer of food, beverage, and specialty packaging that supports multiple industries including foodservice, restaurant delivery and carryout, food processing, grocery and retail, and industrial sectors. Novolex manufacturing...
...yourself as a crucial driver of technological advancement and seamless production in the heart of Bedford Park's manufacturing engine. Pactiv Evergreen is thrilled to invite adept System Technicians to elevate our production line efficiency and revolutionize our packaging...
Real Estate Sales Agent Location Jupiter, FL : Join a top-producing team at Compass, serving the Jupiter and Palm Beach Gardens areas... ...experienced Real Estate Sales Agent to help clients buy and sell homes with confidence and ease. This is an incredible opportunity to...